WHAT IS TARGETED MARKETING?

Targeted marketing is how we are going to get there. We will determine who we are targeting, where, when, and what channels we will use. We will target people who are predisposed to buying your product or service.

The most common mistake businesses make in their marketing efforts is expecting people to buy before they are ready.

Developing long term relationships is key, so that when they are in purchase mode … you are top of mind.

We start by completing a quick forensic analysis of your business and your marketplace. Think of it as a mini marketing audit. We dig deep in a timely fashion to determine practical, cost-effective marketing solutions to meet your objectives.

The key to targeted marketing is to use:

  • the most appropriate message

  • at the most appropriate time

  • delivered by the most appropriate channels

  • to achieve the most appropriate response

And it doesn’t have to cost you big bucks to get in the game. But you do need to play.

Growing Canadian Small Businesses since 2006

WHAT OUR CLIENTS SAY

“We used Bare Bones Marketing for the production of three educational videos. The quality of work was excellent. Suzanne and her team are personable, have been a joy to work with, and I look forward to working with Bare Bones Marketing again in the near future.”

Janelle Warren, Manager, Training, Ontario Good Roads Association

“Our company has worked with Bare Bones Marketing for many years and always with great results. Suzanne has a keen eye for quality branding that is truly dynamic and stands out from the rest! I would highly recommend Bare Bones Marketing to anyone looking to grow their business.”

Rachel Arseneau, Managing Partner, GX Transportation

“Working with Suzanne and her team on my business plan, to brand development, to my web site, has been nothing but amazing. Really engaged, I almost feel as if she is a partner in my business. I cannot speak highly enough of my experience with Bare Bones Marketing.”

Marco Rodrigues, Owner, Chop & Wop Ristorante

“From first contact, Bare Bones Marketing distinguished themselves by their professionalism, knowledge, and understanding of working in partnership to birth a new program. Communication was efficient, deliverables on time and high quality, and the project was completed within budget.”

Edith Oyosoro, Canadian Nursery Landscape Association

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