Targeted marketing is how we are going to get there. We will determine who we are targeting, where, when, and what channels we will use. We will target people who are predisposed to buying your product or service.
The most common mistake businesses make in their marketing efforts is expecting people to buy before they are ready.
Developing long term relationships is key, so that when they are in purchase mode … you are top of mind.
We start by completing a quick forensic analysis of your business and your marketplace. Think of it as a mini marketing audit. We dig deep in a timely fashion to determine practical, cost-effective marketing solutions to meet your objectives.
The key to targeted marketing is to use:
And it doesn’t have to cost you big bucks to get in the game. But you do need to play.