Targeted marketing is how we are going to get there. We will determine who we are targeting, where, when, and what channels we will use. We will target people who are predisposed to buying your product or service. MORE
Your brand is what potential customers see to form an opinion of you and the services you offer. Our role as marketers is to create a brand image that communicates you are professional, credible, and reliable. MORE
Today’s competitive inter-connected marketplace is saturated with marketing messages. Research suggests that multiple ad exposures are required over a period of time to reach just half of the buying audience. MORE
If you aren’t already using video in your marketing mix, you should be. 85% of all content consumed online these days is video. Viewers engage more intensely with video that any other content format. MORE
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