Simple details such as font, shape and colour of your logo are the starting point in defining who you are.
Your logo is your badge of honor. Wear it proudly.
Your brand should also continue to evolve as you do. An evolution of marketing materials is natural and required in any business or organization.
Updating your marketing materials, including your logo, over time tells your target audience that you are:
Did you know your email signature can impact your brand?
Email signatures should follow brand rules and be consistent for all employees.
Your web site and other marketing materials are extensions of your brand and should adhere strictly to brand standards.