Why is branding so important?
Your brand is what current and prospective clients see to form an opinion of you and the services you offer. Our role as marketers is to create a brand image that communicates that you are:
Your brand or corporate identity begins with your logo.
A logo is typically comprised of 3 parts;
wordmark + imagery + tagline
These elements work together to tell a story about who you are and what you bring to the marketplace.
Did you know?
Simple details such as font, shape and colour of your logo are the starting point in defining who you are.
Your logo is your badge of honour. Wear it proudly.
Your brand should continue to evolve as you do. An evolution of marketing materials is natural and required in any business or organization. Updating your marketing materials, including your logo, over time tells your target audience that you are;
- moving with the times
- evolving as target audience needs evolve
Did you know your email signature can impact your brand?
Email signatures should follow the same brand rules and be consistent for all employees.
Your web site and other marketing materials are extensions of your brand and should adhere strictly to brand standards.