THE ROLE OF MARKETING
The role of marketing in small and mid-sized businesses often falls under the owner who has little time or experience to focus on it.
If you want to grow your business and your marketing efforts are sporadic, and your budget limited, there are affordable solutions to get you on track and keep you in the game.
Marketing isn’t brain surgery. Quite simply. It’s about developing relationships. Long term, sustainable, relationships with an equal value exchange for both parties involved.
And it doesn’t have to cost you big bucks to get in the game. Marketing initiatives can be executed to meet your specific objectives, timing, and budget.
Building strong relationships with current and potential customers will be your most important marketing goal.
The most common mistake businesses make in their marketing efforts is expecting people to buy before they are ready. A key part of growing your business will be to get better at learning why people buy your product or service, when and where, and aligning your marketing efforts with that knowledge.
This is called targeted marketing. In simple terms, it is the belief in spending marketing dollars on the people most likely to want or need your product or service.
We start by completing a quick forensic analysis of your business and your marketplace. Think of it as a mini marketing audit. We dig deep in a timely fashion to determine practical, cost-effective marketing solutions to meet your objectives.