What is Targeted Marketing?

It’s how we’re going to get there.

who are we targeting?

where?

when?

using what channels?

We are targeting people who are predisposed to buying your product or service.

The most common mistake businesses make in their marketing efforts is expecting people to buy before they are ready.

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Developing long term relationships is key, so that when they are in purchase mode … you are top of mind.

We start by completing a quick forensic analysis of your business and your marketplace. Think of it as a mini marketing audit. We dig deep in a timely fashion to determine practical, cost-effective marketing solutions to meet your objectives.

The key to targeted marketing is to use …

the most appropriate message
with the most appropriate channel
at the most appropriate time
to achieve the most appropriate response

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