1. Today's competitive marketplace and inter-connected world is saturated with marketing messages. Recent research suggests that 10-15 ad exposures are required over a period of time to reach just half of the buying audience. Regular exposures are also needed to increase brand awareness and loyalty.
   
   Bare Bones Basics : The more you market your business, the greater the chances of growing your business.
   
   
2. Consumers have increasingly become more proactive, do their research, and will seek out your products or services. If they don't know you exist, how are they going to find you? In today's marketplace, 53% of business sales calls are initiated by the customer.  
   
   Bare Bones Basics : Pretty good reason to shout out that you are out there!
   
   
3. The belief that great customer service or an amazing product will be enough to grow your business is archaic. Research clearly shows that proactive marketing works best.  
   
   Bare Bones Basics : Offer a great product or service, provide exceptional customer service, and tell people who likely have a need!

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